shqa Medical Affairs Certificate Program Module B – Effecttive medical communication
Description
This Module is a 2 day seminar – 07. – 08.07.2025 (09.00 – 17.30h)
Module content
- Personal attitude / mindset
- Customer meeting journey
- Situational analysis
- Who will sit opposite me?
- Meeting agenda and goals / setting objectives
- Target-oriented questions
- Active listening
- Basics of decision making
- Customer needs analysis
- Insights generation
- Regulation of the autonomous nervous system and body language
- Scientific dialogue
- Recognizing signals
- Respond to questions
- Objection handling
Skills and competencies addressed
- Applied psychology of decision making
- Self awareness (incl. differentiation from others)
- Attitude – the inner team
- Character typisation (3/4-color scheme)
- Systematic of a call/meeting (preparation, getting started, discussion/presentation, closure)
- Body language
- Self-regulation in difficult situations
- Applied communication basics
- Active listening
- Objection handling
More information on the shqa webpage.